Stage

1

  • 2 - 3 business days

Interview, analyzes and strategy

  • Initial interview: What kind of services your company offers, which kind of jobs are the most profitable, where they're located, what is your service area, what neighborhoods do you prefer, etc.
  • Analysis: keywords, location, and your competition
  • Strategy: final proposition about what keywords we should choose and which areas will be the best to target
Stage

2

  • 1 month

Marketing campaign launch

  • Build a website or optimize your current one
  • Optimize: content, heading, and metatag
  • Building local infrastructure through listings in: Google Maps, Bing Maps, Yahoo, Yelp, and more
  • Website loading time boost, code, and image enhancement, installing caches, and Content Delivery Network
  • Moving the website to our server. Installing a firewall, real-time backup system, website monitoring tool with live email notifications about the website’s condition, and SSL green padlock
  • PPC campaign set up (optional)
Stage

3

  • Every Month

Ongoing marketing actions

  • Content development
  • Link building
  • PPC campaign progress check and touch ups, every week for the first year
  • Analyzing data from Google Analytics, Google Search Console, budget and strategy adjustments to boost the best performing channels and limit the weak ones
  • Report with insights about the campaign